Platform direction · In development

A system behind the storefront.

A connected platform for promotional products. Supplier feeds, product information, digital assets, commerce, and customer workflows share one system, built for data from 75+ suppliers and catalogs customers can manage themselves.

CollectSupplier feeds
NormalizeOne product model
DistributeCustomer catalogs
A system behind the storefront
In developmentPIM + DAM · Supplier sync · ERP + commerce
01 / The system

One product model, many sources.

The work is to make supplier data usable, then let each customer run a catalog on top of it.

01

Supplier feeds

Collect product data from 75+ suppliers instead of treating each feed as its own catalog.

02

One product model

Normalize what arrives so names, assets, and commerce fields can live in a shared structure.

03

PIM + DAM

Product information and digital assets stay together, next to the record they describe.

04

Customer catalogs

Customers manage their own catalogs, rather than waiting on one central storefront to do it for them.

05

Commerce workflows

ERP and commerce sit on the same product model the catalog was built from.

06

Distribute

Send the cleaned catalog outward. The storefront is the surface; the system is what keeps it honest.

02 / The path

Collect, normalize, distribute.

Three moves, in that order. Each one only works if the previous one left the data in a shape the next step can trust.

Collect

Supplier feeds

Bring the feeds in as they are. The variation is the point: different suppliers, different files, one intake.

Normalize

One product model

Map those feeds onto a single product model so a catalog is not a pile of exceptions.

Distribute

Customer catalogs

Hand the result to customer catalogs, commerce, and the workflows around them.

03 / Say hello

A catalog with too many sources?

Magic Everse is in development. If the messy part is supplier data, product information, or the handoff into commerce, that is the work.